What Does a Solo Law Firm Website Need?

A solo or small-firm website needs four things. The practice areas you take, the counties you cover, how you charge, and a way to reach a person today. Everything else is optional. The common mistake is trying to look bigger than you are.

We studied five small Georgia firms to see what the trade does. Here is what they share, and what a firm can do better.

What do small law firm websites have in common?

• No published price for legal services: all five.
• A profile page for each attorney: all five.
• Practice areas in a menu, each with its own page: all five.
• Award or bar badges displayed: all five.
• “Free consultation” as the main button: four of five.
• Reviews or testimonials: four of five.
• Calling themselves a “specialist” or “expert”: none of the five.

How many practice areas should a law firm list?

Only the ones you take. Listing eleven practice areas when you handle three tells a visitor nothing. A family-law client who sees eleven doesn't think “full service”. They think you don't focus on their problem.

Each area needs its own page, written about the client's situation rather than the law. A divorce page should say what happens first, how long it takes in your county, and what it is likely to cost.

That is also how the page gets found. People search for their problem. “How long does an uncontested divorce take in Georgia?” brings in a client. “Family Law Services” brings in nobody.

What do Georgia bar rules say about law firm websites?

A law firm website is attorney advertising, so the Georgia Rules of Professional Conduct govern what it can say. Two rules catch people out most.

The first is specialization. You generally can't call yourself a specialist or expert unless you hold a certification that allows it. None of the five firms we studied used either word. The one firm with a formal certification named the certifying body, which is the safer way to say it.

The second is testimonials and case results, which carry conditions and usually need a disclaimer. Neither rule stops you building a persuasive site. It means the persuasive parts have to be things you can back up.

Should a law firm website mention fees?

Yes, even without a rate. None of the five published a price, but three described contingency fees. How you charge is the first thing every potential client wants to know.

A flat fee for an uncontested divorce. Hourly with a retainer for contested matters. Contingency for injury work, with the percentage stated. A firm that explains its fee structure gets fewer calls and better ones.

Should a law firm list the counties it covers?

Yes. Court practice is local. A client in Cherokee County wants a lawyer who knows the Cherokee County courts. Name the courts you appear in, and give each county its own page if you cover several.

What should a law firm intake form ask?

A name, phone, email, the type of matter and a short description. That's it. No Social Security number, no case or claim numbers, and no medical detail, even on an injury page where it feels natural to ask.

A long unsolicited message can also raise conflict problems before you've run a check. Add a line under the form saying that sending it does not create an attorney-client relationship.

Why does answering quickly matter for a law firm?

Because people choosing a lawyer want to know they will hear back. If you reply within a day, say so. If an answering service takes after-hours calls, say that too. Then make contact easy: a tappable phone number, a plain email address, and a booking link if you schedule consultations online.

How do people find a lawyer in AI answers?

People increasingly ask AI assistants legal questions before they call anyone. Those tools quote pages that answer one question plainly, which is another reason to write practice pages as questions. When an assistant recommends firms, it usually names only 2 to 4. More in why being found in AI answers matters.

Common questions

How GoVisible Web does it differently

Every law firm site we build is checked against Georgia's advertising rules before it goes live, the same way the claims in this article were. You have the final word on any claim, because you hold the bar card. Disclaimers go where a reader sees them, not buried in a footer. See it on our law firm page.

• You see your own site free in 48 hours, before you pay. No card and no obligation.
• We study five of your local competitors in your trade before we write a word.
• Every site is set up so Google, Bing and AI assistants like ChatGPT, Claude, Perplexity and Grok can read your business details.
• Every page, fact and phone number is checked before you see it.
• Prices are published, from $1,497 to $5,497. Every plan includes 6 months of Site Care, then $89 a month.
• You own your domain, your words and your code. If you ever leave, every file is yours within 5 business days.

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