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Websites for Roofing Contractors, built before you pay.
The homeowner who needs you most is standing in a wet hallway, and the roofer who documents the damage first usually gets the job.
Your software stays the same: JobNimbus, AccuLynx or whatever your crew already uses.
Storm damage, the claim process, and a documented inspection.
Why it is built this way: A roof gets bought three days after a storm, by someone already arguing with an insurance adjuster. So the site leads with a documented inspection instead of a free estimate. Your phone number outranks everything else, because a person with water coming through the ceiling will call, not fill in a form.
The seventy-two hours after a storm
This is the window your whole year turns on, and most roofing sites are written as though it does not exist.
Hail hits on a Tuesday afternoon
By Wednesday morning out-of-state crews are knocking doors. Your neighbors are collecting three business cards each and have no idea which one is local.
The homeowner starts searching
Late, on a phone, using words like “is my roof damaged” rather than “roof replacement”. They are not shopping yet — they are working out whether they have a problem.
Somebody gets on the roof first
Whoever documents the damage tends to get the job, because they are holding the photographs when the adjuster arrives. Your site’s job is to make you that person.
The claim is filed, and the window shuts
Once a scope is written it is hard to reopen. A roofer arriving after that is arguing with paperwork instead of quoting work.
What goes on a roofing site that goes on nobody else’s
The claim process, as its own page
Not a paragraph inside Services. It is the one subject a homeowner is genuinely researching at 11pm, and the one place you can demonstrate you know something they do not.
Manufacturer certifications, high on the page
GAF Master Elite, Owens Corning Platinum Preferred, CertainTeed Shingle Master. In this trade those names do more work than any adjective we could write.
Your phone number as a button, not a footer line
The most urgent visitor has water coming through a ceiling. They will not fill in a form, and burying the number is the most common mistake we see on roofing sites.
Gutters, soffits and fascia
The drip edge tucks behind the gutter, so it is the same job on the same visit. A roof-only site leaves money on the table you are already qualified to earn.
One thing we put on your site that your competitors will not
- Should a roofer say publicly that covering a deductible is fraud?
- We think so, and we build it in unless you tell us otherwise. In Georgia it is insurance fraud. Saying it plainly loses you the customers who were shopping for that. It wins the ones comparing three quotes and looking for a reason to trust one. Nothing shows you are the local company, not the crew working out of a hotel, more clearly.
Found on Google and in AI answers
“Who does hail damage inspections near me?”
That’s what a homeowner types into Google, or asks an AI assistant like ChatGPT, Claude or Perplexity, the night after a storm. All of them look for the same facts: what kind of business you are, where you work and what you do. Every GoVisible Web site, Starter included, writes those facts into every page in a standard form that search engines and AI assistants read directly. Our Professional and Premium plans add an FAQ page written so those tools can pick up your answers, like the one on deductibles.
Nobody can promise what a search engine or AI assistant will say about you. What we can promise is that your site gives them the right facts, and that we check every one before it goes live.
What gets built for a roofing company
Not a generic five-page site with roofing words in it. Every tier is built around the claim, because that is how a roof gets bought.
- A storm damage and insurance claims page at top level — the claim sequence and what an adjuster looks for
- A roof replacement page covering tear-off, decking, underlayment and what you get shown before it is covered
- Your certifications high on the home page: GAF Master Elite, Owens Corning Platinum Preferred, CertainTeed Shingle Master
- A free-inspection request asking for name, phone, address and job type — never a policy or claim number
- Your phone number as a button in the header and on every page, tap-to-call on mobile
Included with every GoVisible Web site:
- Set up so Google, Bing and AI assistants like ChatGPT, Claude, Perplexity and Grok can read your business details, services and the towns you cover
- Planned around five of your local competitors before we write a word
- Every fact and phone number checked before launch
- Built to common accessibility guidelines and checked with automated tools before launch
- Site Care free for your first 6 months, then $89 a month
Everything in Starter, plus:
- A separate roof repair page, because a leak and a replacement are different searches and different customers
- A gutters and roofline page — replacement, guards, soffits and fascia, which is work you already do
- A recent-work gallery including tear-off and bare decking, not just finished slopes from the curb
- Online inspection booking, so the 11pm researcher can put a time in your calendar without calling
- A FAQ built from the questions you actually get asked, including the deductible one
- Google Business Profile set up properly — the map pack is where storm searches land
Also with every Professional plan:
- Your FAQ answers written so search engines and AI assistants can pick them up
- Google Search Console set up, plus local search work
- 1 hour of support after launch
Builds run $1,497 to $5,497. You see yours before you pay any of it.
No deposit or contract to see it, and you own the domain, content and code.
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