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Websites for Hair & Beauty Salons, built before you pay.
Clients follow a stylist, not a salon — so the site is built to make each of yours easy to find, share and book.
Your software stays the same: Vagaro, Square or whatever your front desk already uses.
Stylist profiles, a full price menu, and one-tap booking.
Why it is built this way: People follow a stylist, not a salon. So the first thing a visitor sees is your team. Each one gets a bookable page they can share themselves. Your phone number sits right beside the booking button, because plenty of clients still prefer to call.
People are loyal to a person, not a building
When a stylist leaves, their clients follow. That one fact is what makes a salon website different from a restaurant website. Almost no salon site is built for it. Most open on an empty interior shot and list services as though people are booking the chair.
So the build opens on your team. Each stylist gets a real page with their own work and their own booking link. They share it themselves, from their own Instagram, without being asked. That is a marketing channel your competitors are leaving switched off.
What that changes on the page
A bookable page per stylist
Books that stylist, not a generic slot. It is easy to share and it is what a new client looks for. It is also why a stylist joining you brings a following with them.
A price menu, not a price range
Salons already have this on the wall. Putting it on the site filters out the caller who wants a $40 balayage before they occupy fifteen minutes of your front desk.
Booking into your account, never ours
Booking runs through a scheduling account in your name. It is a hard rule here. Your appointments never route through us, and our build tool refuses to ship a site that would do that.
A first-visit page
Parking, what a consultation involves, what happens if they hate it. New-client anxiety is the friction, and answering it costs you nothing.
Found on Google and in AI answers
“Hair salon near me that does color”
People search for the service first and the salon name second, if at all. Every GoVisible Web site, Starter included, tells search engines and AI assistants that you’re a hair salon, where you are and which services you offer. That way, a search for color can lead to you. Our Professional and Premium plans add an FAQ page, covering things like color consultations, written so those tools can pick it up.
Nobody can promise what a search engine or AI assistant will say about you. What we can promise is that your site gives them the right facts, and that we check every one before it goes live.
What gets built for a salon
Organized around your people. The part that makes that work — individual booking — starts at Professional.
- A full price menu by service, the way it already exists on your wall
- Team profiles with each stylist’s own work
- A first-visit page: parking, what a consultation involves, what happens if they do not like it
- A gallery of your own work, tagged by the stylist who did it
- Tap-to-call in the header, because plenty of clients still call
Included with every GoVisible Web site:
- Set up so Google, Bing and AI assistants like ChatGPT, Claude, Perplexity and Grok can read your business details, services and the towns you cover
- Planned around five of your local competitors before we write a word
- Every fact and phone number checked before launch
- Built to common accessibility guidelines and checked with automated tools before launch
- Site Care free for your first 6 months, then $89 a month
Everything in Starter, plus:
- A page per stylist that books that stylist — shareable, and theirs to post from their own account
- Online booking through a scheduling account in your name, never ours
- A FAQ on color corrections, timing, patch tests and cancellations
- Google Business Profile and local SEO, which is how most new clients find a salon
- Dedicated pages for your highest-value services rather than one combined menu
Also with every Professional plan:
- Your FAQ answers written so search engines and AI assistants can pick them up
- Google Search Console set up, plus local search work
- 1 hour of support after launch
Builds run $1,497 to $5,497. You see yours before you pay any of it.
No deposit or contract to see it, and you own the domain, content and code.
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