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Websites for HVAC & Heating Contractors, built before you pay.
Two customers, one website: the one whose system died an hour ago, and the one quietly comparing maintenance plans in October.
Your software stays the same: ServiceTitan, Housecall Pro or Jobber, whichever you dispatch from.
Emergency calls, seasonal tune-ups, and maintenance plans.
Why it is built this way: Two completely different customers: one whose system died this morning, and one shopping a maintenance plan in October. The site has to serve the emergency without burying the plan, because the plan is the part that pays you all year.
You are running two businesses on one website
Almost every HVAC site is built for one of these customers and quietly loses the other.
The system died this morning
It is 96 degrees, there is a baby in the house, and they will call whoever looks like they answer the phone. This visitor reads nothing. They need the number, your hours, and evidence you cover their street, in about four seconds.
It is October and they are shopping a plan
Nothing is broken. They are comparing maintenance agreements, reading what is included, working out whether two visits a year is worth it. This visitor reads everything — and they are the one who pays you in February.
The plan is the business, so it cannot be a footnote
Emergency calls are revenue you cannot forecast. Maintenance agreements are revenue you can. They smooth out the quiet months and make the summer schedule predictable. They are also why an HVAC company is worth more than its trucks.
So the plan does not get buried in a Services dropdown. It gets its own page: what a visit includes, what it costs a month, and what happens when a plan holder calls during a heatwave. “Priority scheduling” means nothing until you say who gets bumped.
Found on Google and in AI answers
“Who can fix my AC today?”
Someone sweating through a July afternoon says exactly that, often out loud to their phone. Search engines and AI assistants look for an HVAC company nearby that fixes what’s broken. Every GoVisible Web site, Starter included, tells them what you do and which towns you serve, from repairs to maintenance plans. Our Professional and Premium plans add an FAQ page written so those tools can pick up your answers, like what a tune-up includes.
Nobody can promise what a search engine or AI assistant will say about you. What we can promise is that your site gives them the right facts, and that we check every one before it goes live.
What gets built for an HVAC company
Two audiences, and the tiers decide how well you serve the second one.
- An emergency path: phone as a button, current hours, and whether you are taking calls tonight
- Separate heating and cooling pages, so seasonal searches land somewhere relevant
- A service-area page listing the towns you cover
- A request form that hands off to ServiceTitan, Housecall Pro or Jobber
Included with every GoVisible Web site:
- Set up so Google, Bing and AI assistants like ChatGPT, Claude, Perplexity and Grok can read your business details, services and the towns you cover
- Planned around five of your local competitors before we write a word
- Every fact and phone number checked before launch
- Built to common accessibility guidelines and checked with automated tools before launch
- Site Care free for your first 6 months, then $89 a month
Everything in Starter, plus:
- A maintenance plan page with what a visit includes, the monthly price, and what priority scheduling displaces
- Online booking for tune-ups and non-emergency calls, which is most of your shoulder season
- A FAQ covering refrigerant, system age and the repair-or-replace question
- Google Business Profile and local SEO, so you appear when somebody searches at 6am with no cooling
- Your NATE and manufacturer certifications where a homeowner will actually see them
Also with every Professional plan:
- Your FAQ answers written so search engines and AI assistants can pick them up
- Google Search Console set up, plus local search work
- 1 hour of support after launch
Builds run $1,497 to $5,497. You see yours before you pay any of it.
No deposit or contract to see it, and you own the domain, content and code.
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